Career Timeline
A high-tech chronological trace of engineering pipelines, user experience design, and digital web production.
Cloudflare
Senior AI-Driven Web Producer | UX | Growth
- // Architected and deployed custom AI agentic content workflows in Contentful, reducing page deployment time by 87% (from 2 days to 5 minutes).
- // Coordinated cross-functional interdependencies between Web Production, Localization, SEO/AEO, Brand Design, Growth/Personalization, and UX teams for cloudflare.com (all part of the Web Experience team), contributing to an 18% YoY growth in organic signups.
- // Conducted extensive A/B testing and personalization campaigns utilizing Adobe Target, resulting in a 12% conversion lift on key product funnels.
- // Currently in a transitional status following a company-wide strategic restructuring in early 2026 to pivot to a 100% AI-driven web production model—a shift that ended active operations for the global corporate marketing team but served as the ultimate validation of the automation workflows we engineered.
Capgemini
Senior Consultant & UX Design Lead
- // Led design operations remotely from Lisbon, managing a team of 4 designers in India to plan and design ADMT, Capgemini's internal B2B .NET financial modeling application.
- // Collaborated in Agile with 20+ developers located in India and Italy on the Azure platform to resolve technical implementation constraints.
- // Delivered high-fidelity interactive prototypes in Figma and presented live progress every 15 days to C-level executives and deal managers.
William Hill
Senior UI Developer
- // Developed high-performance betting components in React/Redux handling millions of concurrent user actions daily.
- // Optimized site performance, improving Web Vitals scores by 35% on mobile client interfaces.
- // Built and maintained internal component libraries and CI/CD automated test pipelines with Cypress and GitLab.
Sherpa Insurance
UX/UI Designer & Developer (Freelance)
- // Redesigned the multi-step insurance onboarding funnel, introducing progressive disclosure UI patterns.
- // Successfully reduced form abandonment rate by 22% by keeping complex input layouts above-the-fold.
- // Built semantic frontend layouts in AngularJS and SASS integrating with a Certua REST API.
Accenture Digital
Senior Consultant
- // Led front-end development using Vue.js and Drupal, integrating interactive UI layers into SiteCore CMS.
- // Designed user flows from high-fidelity mockups for various enterprise client applications.
- // Conducted UX research on best practices and user-centered design paradigms.
LottoStarlet
UX/UI Designer & Developer
- // Redesigned the UX/UI of the company web shop, translating visual mockups into reusable Angular 5 components.
- // Styled application layouts with SASS and Bootstrap 4, providing modern responsive pages.
- // Managed localization and modular landing pages utilizing Contentful CMS.
HIQ Consulting Group
UI/UX Designer & Developer (Consultant)
- // Conceived, prototyped (InVision), and coded the 'BEESUPER' employee engagement mobile app using Ionic and AngularJS.
- // Designed and built a multi-brand client satisfaction survey platform used across HIQ's 4 core consulting brands.
- // Maintained consistent typography, tailormade color themes, and responsive design systems.
Gfi Informatique (now Inetum)
Team Leader / Senior Consultant / Developer
- // Senior consultant and team leader directing front-end development, UI design, and content migration teams across major telecom, enterprise, and public sector projects.
Key Projects Led (5)
SIGA / Escola 360
Web Developer & UX Designer // Client: Ministry of Education, Portugal
Developed an integrated student information system. Translated mockups into accessible (WCAG AA compliant) layouts.
Toyota European CMS Migration
Senior Developer & Team Leader // Client: Toyota Motor Europe
Supervised and onboarded content migration teams across 41 European sites, building reusable SDL Tridion CMS components.
Internal CRM Proposal Simulator
UX/UI Designer & Developer // Client: Vodafone & NOS
Redesigned telecommunication pricing tables and inputs into a simplified interactive proposal simulator.
On-line Bank Account Opening Wizard
UX/UI Designer & Developer // Client: Banco BIG
Designed and built a 5-step digital onboarding wizard enabling online account opening with digital signature verification.
MOCCA
Team Leader & Front-End Developer // Client: Crédit Agricole
Managed the migration of 61 Crédit Agricole intranets from Vignette to SharePoint 2013, conducting functional analysis and UI coding.
CCILM - Commerce Chamber Lisbon/Mexico
Designer & Developer (Freelance)
- // Designed and built the multilingual 'Portugal Connect' trade portal funded by the EU, featuring responsive grids and custom language selectors.
- // Developed a single-page parallax-scrolling showcase website for international business registration, optimizing scrolling performance.
- // Led web design, graphical conception, digital marketing, and front-end development.
GT-Informática
Designer & Developer
- // Designed and developed responsive client web solutions with cross-browser compatibility using Joomla and custom templates.
- // Executed branding assets, digital marketing collateral, print design, and visual mockups.
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