LOG // CASE_STUDIES

Selected Work

A curated set of UX, UI, and engineering projects spanning fintech, insurtech, and enterprise web — each with real measurable impact.

Live · Ongoing LIVE CASE STUDY

leaopedro.com

The Agentic Portfolio — Product Designer & Engineer

CASE STUDY PEDRO LEAO // UX & DEV

The portfolio you are using right now, as a live case study: a conversational AI experience replacing the static CV — design system, five-chapter narrative and RAG-driven conversational UX, designed, built and shipped solo.

AstroReactTypeScriptContentfulCloudflare WorkersRAG
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2022 - Present AI & PRODUCER

Cloudflare

Senior AI-Driven Web Producer | UX | Growth

CASE STUDY PEDRO LEAO // UX & DEV

Managing web production and growth at cloudflare.com. Architected custom AI agentic pipelines that auto-construct brand-compliant Contentful pages, reducing deployment times from 2 days to 5 minutes.

OpenCodeCloudflare WorkersContentfulAstroReactAdobe Target
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2022 - 2023 UX CONSULTANT

Capgemini

Senior UX/UI Consultant & Team Lead

CASE STUDY PEDRO LEAO // UX & DEV

Led all UX/UI activities and a team of 4 members to redesign a large-scale, complex internal enterprise application for web and desktop, conducting user research, wireframing, and interactive prototyping.

FigmaAdobe XDInformation ArchitectureHeuristic EvaluationAgile
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2019 - 2022 UI DEVELOPER

William Hill

Senior UI Developer

CASE STUDY PEDRO LEAO // UX & DEV

Engineered highly resilient React/Redux components for a massive betting platform handling millions of daily users. Owned A/B conversion experimentation and CI/CD pipelines.

ReactReduxJestCypressOptimizelyGitLab CI/CD
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2019 UX & DEV

Sherpa Insurance

UX/UI Designer & Developer (Freelance)

CASE STUDY PEDRO LEAO // UX & DEV

Led UX research and onboarding funnel redesign for a custom insurtech platform, keeping input fields above-the-fold to reduce user friction and boost completion rates.

Adobe XDAngularJSSASSNode.jsUnderwriting APIs
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2016 - 2017 UI/UX & DEV

Bee Engineering

UI/UX Designer & Developer (Consultant)

CASE STUDY PEDRO LEAO // UX & DEV

Client engagement via Bee Engineering for HIQ Consulting Group: designed and developed the 'BEESUPER' hybrid employee app (Ionic) and a multi-tenant customer satisfaction survey platform used across the group's four brands (agap2IT, KCSIT, Bee Engineering, and ADENTIS).

Ionic FrameworkAngularJSBootstrapSASSInVisionGulp
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2013 - 2016 TEAM LEAD & FRONT-END

GFI-Informatique (now Inetum)

Team Leader · UI Designer · Front-End Developer

CASE STUDY PEDRO LEAO // UX & DEV

Three years of enterprise delivery across five client projects: led Toyota Motor Europe's 41-country SDL Tridion migration and Credit Agricole's 61-intranet move to SharePoint 2013, plus SIGA for Portugal's Ministry of Education (AA/AAA accessibility), Vodafone Club and Banco BIG.

HTML5/CSS3BootstrapjQueryAngular MDSDL TridionSharePointAxure
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